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I founded culthread because despite being in the outerwear business and having access to a large number of coats made by known international brands, I found it difficult to find a quality coat that I loved which had everything I needed (hood, pockets), and was aligned with my values (100% animal cruelty free). From Culthread’s beginning in 2019, our motto has been NO CRUEL, ALL CRAZE. We believe in respecting people, the planet and its animals, while creating empowering items with the modern woman in mind.

If you’re interested in my story, this is it in a nutshell; I’ve had several careers spanning decades including professional tennis player, investment banker, full time mother, Director of Finance and Managing Director of a family owned outerwear business, part time Doctoral student (in progress!). I have always wanted to start my own brand and I am passionate about culthread - I hope that you are too!

  Rina Einy