OUR FOUNDER

I founded culthread™ because despite being in the outerwear business and having access to a large number of jackets made by known international brands, I found it difficult to find a quality coat that I loved which was in sync with my values. My ideal jacket is one that is warm enough for the season, fits well, has a hood and lots of pockets; it is stylish, comfortable, and easy to wear with everything.

But how, and with what, the jacket was made was also very important to me. I wasn't prepared to wear a jacket that was associated with animal cruelty, fast fashion and unethical manufacturing and supply chains.

From culthread’s beginning in 2018, our motto has been no cruel, all craze. We believe in respecting people, the planet and its animals, while creating empowering items with the modern woman in mind.

If you’re interested in my story, this is it in a nutshell; I’ve had several careers spanning decades including professional tennis player, investment banker, full time mother, Finance Director and Managing Director of a family owned outerwear business, part time Doctoral student (in progress!). I have always wanted to start my own brand and I am passionate about culthread™ - I hope that you are too!

Rina Einy